Search Engine Marketing - The Spending trends and the Boom

I was going through this article in Economic times.
http://economictimes.indiatimes.com/Infotech/Internet_/Search_engine_marketing_poised_for_boom/articleshow/3418823.cms . It is a good article and has raised hopes for future of Search Marketing in India.

Let us look at the what are the four Pillars of Search Engine Marketing:

Paid Search Advertising : are the ads that appear on the search engines results page, beside the natural Listing. You can find them as Sponsored links in Google, Sponsored results in Yahoo and Sponsored sites in MSn.

Search Engine Optimization : is also called as natural or organic listing is a kind or search marketing where, the websites are listed on the basics of certain factors like, Meta tag's Content, external links to the site, site navigation and etc.

Paid inclusion : This normally means the amount that you spend to get your site listed in any director or a search engine to crawl.

Contextual Advertising : mainly refers to the text ads that appear on third party websites. Google dominates even hear. Quigo is catching up faster after AOL acquired Quigo. The other publishers are Industry brains, advertising.com, MSN, Yahoo and etc.


The below is the research done by IAMAI on Search marketing trends in India.
http://www.iamai.in/Upload/Research/sem%20report_24.pdf