Recently Market sherpa has released an article on how to increase your click through rates and effective ad design tactics.
The following were suggested:
1. Adding pictures of people
2. Adding Data entry feilds like email, signups or Product Search's
3. Adding Video.
4. Adding Dynamic Text using XML.
5. Using Greater Interactivity (games, quizes etc.)
6. Include links of various targets.
7. Making ads Expandable.
“Behavior is anything that indicates interest. It’s profile targeting.” —Jeff Hirsch, president,
Revenue Science. Behavioral Targeting is now the crucial factor in online advertising. This is a technique which can increase conversions or effectiveness of any campaign.
"Behavioral targeting segments the audience based on observed and measured data—the pages or sites users visit, the content they view, the search queries they enter, the ads they click on, the
information they share on social Internet sites and the products they put in online shopping carts.This data is combined with the time, length and frequency of visits. Recency counts a lot, too— data from two weeks ago is far less accurate at predicting interest than that from two days ago." - According to eMarketer
Behavioral targeting can be broadly segregated in to 2 categories.
1) Identifying customers by category: Identifying the customers and sending them to the relevant category they belong to. For example, If a visitor visits a News portal, and he is looking for news on travel industry in India, sending him to the relevant category and placing your ads relating to travel industry in India. This would be more effective method of relevancy for ads, and their are higher chances of the ads to convert at a low rate.
2) Contextual Targeting : This method of advertising is the most successful among all other methods of behavioral targeting. In this method, you select a specific set of keywords that you look to advertise and your ad will appear for such keywords. Google has definitely dominated in this industry. Their are many other players in the market like Tacoda ( acquired by AOL), Revenue science and etc.
Below is the diagram that shows that types of adtargeting that are effective.
Also see below the best performing online advertising tactics according to the US online marketers
I have seen most of us get confused with the difference between bounce rate and Exit rate. Lets see what is the difference between the both.
Bounce Rate: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors.
A bounce usually occurs when someone comes to your landing and immediately returns the previous page they were on. (back button on the browser). Bounce rate is based solely on the number of "Entrances" to that page.
Exit Rate : An Exit means that the user or customer has left your site or could even mean that they might have closed the browser. The Exit rate is calculated on the unique views of that page.
If you are a startup business and are looking to start marketing online, this article could be helpful for you.
There are many of us who are looking to start business or looking to expand their existing business. Online Marketing is the best option for such as Internet marketing has its own advantages when compared to advertising offline. Here are few of the best techniques that you can look at to make your online marketing startup business successful.
1. Book a Domain Name: Look for a domain name that would suit your business. Normally we book the domain name based on the company name. When that is now necessary, you can do research and look at capturing the best and relavent keyword in the industry. For example, if you are into sale of computers, then the relavent domain name that would be dominating in your industry is Buycomputers.com, Computers.com, Computershop.com or Computershop etc. Make sure that the domain name that you choose is dominating and is relavent. It's not that you have to choose the domain name that is relavent to your business, you can also do well if you register a domain name as your company name. The chances of your listing good in the Search Engine Results Page are higher if your website speaks about your products that you would like to target. Well one of the important criteria for listing in Major search engines like Google, Yahoo and MSN is your Domain Name Insync with the keyword that you look to target.
2. Designing of your Website: Decide whether you really need a dynamic site. Its very easy to have a static site. A Dynamic site is difficult to build but can be very useful for your business. Again it depends on your judgement whether you really want a static page or a dynamic page for your website. If the visitor in your site directly have to interact with your server , you may have to have a dynamic Website. Well if you ask me what is best for SEO, then I would say, if you are building a static website, then CSS is the best else if you build a dynamic website, ASP or JSP can do wonders on what you would like to create.
3. Meta Tags: Meta tags are the important factor for both SEO and PPC mainly Adwords. The typical meta tag contains Title tag, Keyword tag and Discription tag. Make sure that your Title does not exceed more than 63 characters. And the keyword and Discription is usually 150 characters. Have your Title and Discription Syncronized and see that you cover more keywords in these areas.
Google has launched Google Gadget ads. Gadget ads are suppose to be a mini versions of websites. Google claims that these kinds of ads are more advantageous in the following ways:
1. Beyond Rich media advertising with Websites within websites:
As said earlier gadget ads are mini versions of websites. These ads are designed in such a way as to fit all adsense sizes.
2. Dynamic and Creative Advertising:
Gadget ads can be designed applications including data feeds, maps, Images, Audio, Video, Flash Flash, HTML or Java Script in just a single Creative.
3. Google Network:
This ads can run on the Google Content network as its the largest adnetwork on Internet, you have a possibility of reaching huge and verity number of customers.
4. Community of Engaged users around your Brand:
users can post and share about your gadget ads anywhere.
5. Reporting:
Tracking actions site by site is possible.
6. Policies: Their are some policies to for google gadget ads like
a) Animation is restricted to a maximum of 15 seconds
b) Audio effects must be user-initiated
c) Users must be given the ability to mute all sounds in the ad
d) Your ad must clearly and accurately describe your business, product, or service and identifying the sponsor for the ad
e) Ads may not contain links or interactions which directly initiate the download of a file or client application.
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