Online Marketing Strategy 101 - SEO and SEM India

If you are a startup business and are looking to start marketing online, this article could be helpful for you.

There are many of us who are looking to start business or looking to expand their existing business. Online Marketing is the best option for such as Internet marketing has its own advantages when compared to advertising offline. Here are few of the best techniques that you can look at to make your online marketing startup business successful.

1. Book a Domain Name: Look for a domain name that would suit your business. Normally we book the domain name based on the company name. When that is now necessary, you can do research and look at capturing the best and relavent keyword in the industry. For example, if you are into sale of computers, then the relavent domain name that would be dominating in your industry is Buycomputers.com, Computers.com, Computershop.com or Computershop etc. Make sure that the domain name that you choose is dominating and is relavent. It's not that you have to choose the domain name that is relavent to your business, you can also do well if you register a domain name as your company name. The chances of your listing good in the Search Engine Results Page are higher if your website speaks about your products that you would like to target. Well one of the important criteria for listing in Major search engines like Google, Yahoo and MSN is your Domain Name Insync with the keyword that you look to target.

2. Designing of your Website: Decide whether you really need a dynamic site. Its very easy to have a static site. A Dynamic site is difficult to build but can be very useful for your business. Again it depends on your judgement whether you really want a static page or a dynamic page for your website. If the visitor in your site directly have to interact with your server , you may have to have a dynamic Website. Well if you ask me what is best for SEO, then I would say, if you are building a static website, then CSS is the best else if you build a dynamic website, ASP or JSP can do wonders on what you would like to create.

3. Meta Tags: Meta tags are the important factor for both SEO and PPC mainly Adwords. The typical meta tag contains Title tag, Keyword tag and Discription tag. Make sure that your Title does not exceed more than 63 characters. And the keyword and Discription is usually 150 characters. Have your Title and Discription Syncronized and see that you cover more keywords in these areas.