Pharma and Health Care Market a Glance

Global Pharmaceutical industry is expected to grow by $929 bn by 2012 as per the URCH forecasts. The rate of growth of the industry is still in double figures at 10.7%. Most of the growth seen in developing economies like China, Brazil and India by creating strong sales as a result of new innovative ideas and research.

In the USA alone the research and development of Pharma companies has been on a upward trend. The pharma and health care bug has also bitten the internet giants like Google and Microsoft. In 2007 Microsoft launched Microsoft Health Vault which deals with the integration of Health Plans, Employees, Health and Fitness Device Manufactures, Laboratories, Hospitals, Physicians and other Health care associations.
Google has also come out with a similar website called Google Health which maintains the patients medical records, Personalized health services and listing the Doctors in USA based on name, location and speciality.



In Europe, France, UK and constitute about half of the European market in pharma. With the growth of average life expectancy in Europe, the annual health care expenditure as a percentage of GDP is also increasing. The health insurance in Europe is also a big Puzzle. The out of pocket expenditure is decreasing, the governments are investing heavy in health care sectors in their respective countries.




References:
http://www.cbo.gov/ftpdocs/76xx/doc7615/10-02-DrugR-D.pdf
www.eaepc.org/admin/files/eaepc_paper_on_r&d_debate.doc
http://www.cbo.gov/ftpdocs/76xx/doc7615/10-02-DrugR-D.pdf
http://www.csef.it/WP/wp221.pdf